First Lesson – Publishing With WordPress
Welcome to the first lesson in the Publishing With WordPress Crash Course. Over the next few days you will receive several lessons that will help you learn the ins and outs of using WordPress to easily publish content your own online.
In this first lesson let’s talk a little about what WordPress is, how it works and how you can use it to publish your own content online.
WordPress is a powerful content management system used by millions of people across the globe and it makes publishing content online extremely easy, even for people who are new to the online publishing world.
When it comes to using Word press to publish your own content it is important to understand that it has virtually unlimited possibilities, so you can feel free to let your imagination run wild and get ready to build the website of your dreams.
Whether you are planning to publish a personal blog or to use WordPress to build your business website there are a wide variety of themes, widgets and Plugins to help you get the job done. This makes it one of the most versatile publishing platforms available online today. Not to mention its ease-of- use, allowing even a complete novice quickly set up and publish content.
Today we are going go over a few of the main benefits associated with using WordPress:
First of all, as I mentioned above, it is an easy-to-use, fully functional content management system and to make it even better it requires no special skills or techy knowledge to use. As a matter of fact you can learn all the basics in just a few hours and have your website up and running the same day. It really is that easy and if you should happen to run into trouble you will find a multitude of free guides and video tutorials that can quickly help you on your way.
One of the most wonderful things about using WordPress is the ability to change the look and feel of your website at will. With thousands of free WordPress themes and a multitude of premium themes that you can purchase you can literally change the design of your site every week if you’d like, all without losing any of your content. But the flexibility and functionality doesn’t end there!
Once you start using WordPress you will have access to a powerful array of WordPress Plugins, that will allow you to quickly add sophisticated and interactive functions to your website all with simple one click installation. Inside the plugins directory you will find that there are literally hundreds of Plugins that you can use to help make your website more user-friendly and attractive to your visitors.
Plugins make it possible for you to do so many wonderful things. For instance; you could set up a article directory blog, a busy portal, a membership site or even a fully functional e-commerce store. You will find a wide variety of free Plugins available from the directory inside your WordPress dashboard. You will also find that there are many specialty Plugins that you can purchase.
When it comes to choosing themes or Plugins for your website there are no shortage of options available, but it’s important to be careful and choose your themes and Plugins from reputable sources, because some unscrupulous designers may try to embed harmful scripts and codes for their own nefarious purposes.
But don’t let that stop you from taking full advantage of everything that WordPress has to offer. It isn’t difficult find safe themes and Plugins. When you start browsing for theme’s and plugins inside the directory you will notice there is a simple rating system that will allow you to read reviews and comments before you decide to use them.
If you are having a hard time deciding on which ones are reputable and which ones are not, look for recommendations from respected sources like TechCrunch, Smashing Magazine or from more
experienced designers. It never hurts to do a little spy work too!
HINT: If you come across a reputable website that is using WordPress you can do a little snooping to find out what theme they are using. Most of the time you will see a link at the very bottom of the page.
Before we close this first lesson I wanted to share with you one more thing that makes using WordPress such a wise decision. WordPress makes it very easy for you to interact with your audience, customers or potential customers, helping you create loyalty among your readers and increasing your public credibility online. This real-time interaction makes it possible for you and to build a real relationship your visitors.
It also makes it easy for you to increase your website’s perceived value and generate income online and that’s always a good thing!
That’s it for today’s lesson. We have a lot to go over in the next few days if you want to learn how to use WordPress to publish your own content online, so make sure you look for your next lesson soon.
We will be talking about the easiest way to install WordPress and how to access your WP-admin area so that you can begin customizing your new website!
Thank you again for joining. If you have any questions or need any assistance please feel free to contact me at anytime using the contact information below. I will be happy to help!
All About FaceBook Ads
Facebook Ads 101
Facebook marketing has revolutionized the way digital marketing is done, in many ways possible. What used to be just banner ads on the internet can now be done in many forms, especially in this vast social media platform. Here are some of the types of Facebook ads you need to know:
Creating a Public Page
You can always start with the conventional type of Facebook Marketing, which is setting up a public page for free. All you need to do is to maintain posts and update the page regularly. It comes with all the necessary tools and self-service interface that is easy to use, even for beginners. This is cost-effective, and very easy to manage.
Sponsored Ads: Domain Ads
Domain ads are the most common type of paid ads that you would often see, and when you click, would take you to an external site. These ads are normally done to increase site traffic and improve customer interaction. Domain ads can also illustrate social context like for instance, a certain friend “likes this page/site.” For this to take place, Facebook should be able to go with the target URL of your domain ad with a relevant Facebook public page.
Event ads are very helpful if you need total exposure for the publicity of your events. It is also shown on the right hand side of the desktop, with a maximum of 90 character description.
Mobile App Ad
As the name suggests, this kind of ad only shows up when a user is on mobile view. Once the ad is clicked, the ad directly leads the user to AppStore or Google Play to install the mobile app. The effectiveness of the ad is measure by the number of downloads, while being integrated with Facebook.
Page Post Ads
The easiest and widely used type of ad is the page post ad, in which your Facebook page can be posted as ‘sponsored’ or ‘promoted’. Once the user clicks on the link, Facebook will direct it to the public page.
Offer ads are useful and enticing, especially when written well. The key to a successful offer ad is to include the important details, the number of people who previously accepted the offer and the expiration date. The photo should also speak a lot, because it’s what the users would notice at first glance.
Besides the usual ads, sponsored stories can also be purchased through Facebook Marketing. These are frequently the most interactive type of ads. They are, in reality, support and endorsement made by the user’s friends, and thus tend to get higher click-through and rates of engagement. Once a person likes a certain page, it becomes an ad that appears onto other user’s new feed. This is more effective in some cases because the credibility of a recommendation from friends is likely to be higher.
There are certain types of stories ad. Some include page or place ad, which was mentioned earlier, the app story, game played or even event RSVP sponsored story. All of which work similarly, by showing who among your friends list are using the same app or going to the same event.
Source: All About FaceBook Ads